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Representatives Dan Fernandez of Luzon and Magtanggol Gunigundo II of Valenzuela have called for the MTRCB to shut down the noontime program, “Wowowee.” They cited an anomaly committed during an airing last Aug. 20 where there was an alleged rigging in the contest segment, “Wilyonaryo.”

The show’s host, Willie Revillame, made a public apology about it, complete with watery eyes, but he’s used to that. It’s called, “appealing to the emotions,” because Filipinos are just suckers for it. The guy will do anything to keep his bread and butter. Now every Filipino moron enthralled by Wowowee would swear to the show’s innocence (ABS-CBN said it was a mechanical glitch).

But the MTRCB will not shut down the show, not because of Revillame’s fake emotional appeal nor the audience’s real emotional response. But because ABS-CBN is a powerful institution. And no one in the Philippines really has the balls to come against giants in this country, especially media giants.

Advertisers will not do it. Who cares if Wowowee is such a hypocritical show with no socially-redeeming values? Advertisers’ products are being pushed to millions of people and that’s what matters (I’ll mention those advertisers in a future post).

ABS-CBN, of course, will not shut down a milking cow such as Wowowee. Never mind if Revillame was perceived to be rigging a contest. Never mind if the show is a blatant mendicancy promoter. Never mind if skimpily-dressed girls obscenely gyrate and like to throw their legs up in a supposedly family show. Never mind if more than 70 persons died in a stampede during the show’s first anniversary. Never mind if Revillame, adored by thousands, is accused of wife battery and even child abuse.

Never mind as long as money is to be made. There’s only one reason, really, why Wowowee continues to air.

Greed!

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